Supporting Your Youtube for Real Estate Channel with Other Platforms

On today’s episode of Passive Prospecting, I am speaking with my good friend Marist Lamson, a marketing expert who specializes in real estate. We wanted to talk about how you can support your youtube channel through other platforms. This conversation is an important one as lots of agents may 

The Evolution to Personalized Marketing

Marist's journey embodies the essence of marketing evolution. Starting as an assistant for an agent, she discerned a critical gap: the need for customized marketing support in real estate. Her response was ingenious—a boutique agency specializing in personalized marketing strategies. This tailored approach redefines the paradigm of real estate branding.

The Video Revolution and Authentic Connections

For me, the true power lies in video's ability to foster genuine connections. It transcends the transactional phase, which Marist and I both passionately advocate. Our focal point is Instagram stories—a treasure trove of snippets offering behind-the-scenes glimpses without revealing all property details upfront. It's about inviting people into our world, sparking curiosity, and nurturing authentic connections.

The Essence of Calls to Action

Our conversation resonates with the vitality of calls to action (CTAs) in social media posts. Encouraging engagement through polls, questions, and interactive content isn't just a suggestion; it's a cornerstone. Most individuals require that gentle nudge, that prompt, to take the next step. It's about igniting conversations that lead to tangible engagements and potential leads, not just disseminating information.

Strategic Content

Our mantra is centered on crafting content that initiates conversations, nurtures relationships, and encourages engagement. Instagram stories serve as our canvas, strategically withholding certain details to stimulate curiosity and drive inquiries—a delicate dance of sharing and withholding information.

Tactical Strategies 

From storytelling to leveraging emojis, our discussion spans a myriad of tactics. We advocate for diverse content catering to varied audience preferences, testing engagement methods, and optimizing profiles for maximum visibility. Yet, it's not just about strategies; it's about lessons gleaned from market experiences—aligning decisions with individual plans and timelines, and steering clear of negative messaging.

Authenticity, Authenticity, Authenticity 

Competition looms, but authenticity prevails. Our advice is straightforward: avoid entanglement in negativity. Focus on delivering value, stay true to your message, and let credible, data-driven content speak for itself. It's about forging your path, rooted in authenticity and credibility.

Passive Prospecting Can Work For You

In a world inundated with information, real estate marketing demands more—it craves engagement, authenticity, and strategic storytelling. If you are looking for more information on how you can transform your real estate business, reach out to us here at the Passive Prospecting team. We can help you on your journey to attracting leads at a pace that you never thought possible. Schedule a call with one of our team members to get started!