Common Youtube For Real Estate Strategies That DON’T WORK

When you start your youtube for real estate channel, you will have tons of ideas flowing through your head. Some of them good, and some of them bad. Take it from us, we have done all of the bad ideas, and we want to make sure you don’t make the same mistakes. 

I’m going to go over some of the most common mistakes that we see on new youtube for real estate channels so that you can make sure you do not fall victim. 

Avoid These Common Mistakes

Here are some common mistakes that you should avoid when starting your Youtube for real estate channel. 

Interviews with Business Owners

While it may seem like a good idea to interview local business owners, such as coffee shop owners, these types of videos rarely perform well. People searching for real estate content are typically more interested in information about neighborhoods, schools, and the home buying/selling process, rather than random business profiles.

Restaurant Owner Interviews

Similar to interviews with business owners, videos focused solely on interviewing restaurant owners are unlikely to capture the attention of your target audience. Real estate consumers are more interested in the practical aspects of moving to a new area.

General Interviews

Interviews in general, whether with business owners, podcast guests, or other real estate agents, often fail to resonate with viewers. People are looking for valuable, actionable content, not just conversations.

Deleting Videos

Resist the urge to delete underperforming videos from your channel. Each video you create, even if it doesn't immediately succeed, provides valuable data and insights that can help you improve your content strategy. Deleting videos can harm your channel's analytics and overall performance.

Obsessing Over Analytics

It's easy to get bogged down in the endless stream of YouTube analytics, but this can quickly become overwhelming and discourage you from creating new content. Focus on the key metrics that matter most, such as click-through rate, reach, traffic sources, engagement, and watch time. Don't let minor fluctuations in vanity metrics like subscriber count or total views derail your progress.

Strategies That Work

Authentic, Personality-Driven Content

The most successful real estate agents on YouTube are those who authentically showcase their unique personalities and expertise. Avoid trying to imitate other successful channels or create a persona that doesn't align with who you are. Your audience will respond best to the real you.

Experiment and Test

YouTube is a platform that rewards experimentation. Don't be afraid to try new video formats, topics, and strategies to see what resonates with your audience. Monitor your analytics closely and use the data to inform your content decisions. Be willing to adjust and adapt your approach based on what's working (or not working).

Leverage Voiceovers and B-Roll

Incorporating voiceovers and b-roll footage can help break up your videos and maintain viewer engagement. Use voice overs to provide factual information, historical context, or additional insights, while b-roll can showcase the local area, properties, or other visuals that complement your message.

Focus on Long-Form Content

While short-form content like YouTube Shorts can be a valuable addition to your strategy, your primary focus should be on creating high-quality, long-form videos that provide in-depth, valuable information to your viewers. Longer videos tend to perform better in terms of watch time, engagement, and lead generation.

Leverage Your Unique Experiences

Draw from your personal experiences, both in real estate and in life, to create content that resonates with your audience. Share stories, insights, and lessons learned that showcase your expertise and help your viewers understand why they should trust you as their real estate resource.

Remember, the key to success on YouTube is to stay authentic, experiment frequently, and focus on providing value to your audience.You can learn more about the passive prospecting method by checking out our blog, channel, and community, all specifically designed to help you reach more clients and close more deals from youtube.