Do You Want Views or Phone Calls From Your Youtube Channel?

Imagine generating a flood of high-quality real estate leads without ever making a cold call. That's exactly what we did using the power of YouTube. In this post, we'll reveal the exact YouTube strategies we used to generate over $1 million in commissions in our first year without obsessing over our metrics.

The Journey Begins

In our early days, building our business felt like an uphill battle.  We were faced with the dreaded "cold calling,"  endless door-knocking, and the constant pressure to spend a fortune on ads.  Sound familiar?

Then we discovered YouTube.

After just one month of creating videos, we had a measly 48 subscribers.  But something amazing happened – we received our first phone call from a million-dollar client.  That call changed everything.

Forget Vanity Metrics (At Least at First!)

We all love seeing those subscriber numbers climb. But early on, obsessing over views and subscribers can be a trap.  Here's why:

Credibility vs. Clients: 

A big subscriber count might look impressive, but it doesn't pay the bills.  Clients care about what you can do for them, not how many other people follow you.

Our Early Success: 

In our first month, we had only 48 subscribers! But guess what? We still landed a million-dollar client.

Focus on Conversions:

 The real magic happens when your videos spark conversations and turn viewers into leads. That's what we'll focus on in this post.

The Power of the First Call

That first phone call was a game-changer. The client told us our video on Lakewood had been incredibly helpful in their decision to move. They didn't care about our subscriber count or how long we'd been in business. They saw value in our content.  This proved to us that views alone don't equal success in real estate.

Building Authority Through Content

Creating valuable content is the key to establishing yourself as an expert. While vanity metrics can be a nice ego boost, they shouldn't be your primary focus. Instead, concentrate on producing high-quality content that genuinely helps potential clients. 

For us, this meant focusing on search-based content that answered common questions about buying and selling in the Dallas market.

Subscriber Milestones: A Reason to Celebrate

Hitting subscriber milestones is definitely exciting! Celebrating achievements like reaching 1K or 10K subscribers can be a great motivator for you and your team.  However, always remember the ultimate goal: generating leads and closing deals.

Monetization vs. Lead Generation

While some YouTubers focus on making money through ads, we took a different approach.  We never relied on AdSense as our primary income source.  Instead, we prioritized generating leads to build our real estate business.  This allowed us to focus on what truly matters - conversions and client relationships.

Effective Lead Generation: Our Secret Sauce

Our lead generation strategy revolves around creating compelling content that engages viewers and encourages them to take action. We found that search-based content resulted in higher-quality leads because viewers were actively looking for the information we provided.  The average time from contact to contract for our leads was just 51 days!

Know Your Audience

Not everyone on YouTube is looking to buy or sell a home. We tailored our content to attract those actively searching for properties or information about the Dallas real estate market.

Search-Based vs. Suggested Content

While some creators focus on getting their videos suggested or recommended, we found more success with search-based content. This strategy allows us to capture leads specifically interested in what we offer.  It also positions us as experts in our field, increasing the likelihood of conversion.

Consistency is King

Consistency is crucial for YouTube success. We consistently published videos to establish a reliable presence. Setting a schedule for uploads – whether it's once or three times a week – ensures our audience knows when to expect new content.

Engagement and Conversion: Turning Viewers into Clients

Views are great, but engagement is where the magic happens. We focus on converting viewers into leads through effective communication. When potential clients reach out, we work to solidify the relationship we've established through our videos.  They see value in our content, and it's our job to confirm that value in our initial conversation.

The Interest Rate Rollercoaster

Interest rates have a huge impact on calls and inquiries. When rates fluctuate, we see a direct correlation in the volume of incoming calls.  For example, a recent decrease in interest rates led to a surge in inquiries, showing that potential clients are closely monitoring the market.

Staying Ahead of the Competition

The real estate world is competitive.  We constantly analyze our content and adjust our strategies to ensure we're reaching the right audience.  By focusing on high-quality, relevant content, we differentiate ourselves from other channels.

Testing New Formats: Shorts and More

We've recently started experimenting with YouTube Shorts. These short videos can generate tons of views and exposure, but the challenge is converting that engagement into leads. We believe Shorts can be a valuable addition to a strategy, but our primary focus remains on long-form content that drives meaningful interactions.

Focus on Value, Not Vanity

While vanity metrics like views and subscribers can be tempting to chase, they shouldn't be your main focus.  By focusing on producing high-quality, search-based content, understanding your audience, and maintaining consistency, you can build a thriving real estate business through YouTube.

As you embark on your own YouTube journey, remember that the ultimate goal is to create value for your viewers. When you prioritize their needs and establish genuine connections, the phone calls will follow. So, keep creating, stay consistent, and watch your real estate business thrive!

Want more insights and strategies? Join our Skool community of real estate agents who are using Passive Prospecting in their own business!