Getting Started on Youtube for Real Estate

Are you considering starting a YouTube channel, but feeling overwhelmed by the thought of creating content consistently? You're not alone. Many aspiring content creators find themselves stuck at the planning stage, unsure of how to proceed. However, I'm here to tell you that with a well-thought-out plan and a commitment to consistency, you can achieve success on YouTube.

The Power of Research

Before you even think about hitting that "Record" button, start by conducting thorough research. Understand your niche, target audience, and competitors. This step is vital because it lays the foundation for your content strategy. Don't just guess what your viewers want; use data to guide your decisions.

While some content creators might find success without in-depth research, it's a risky path. By understanding your niche and audience, you can tailor your content to meet their needs and interests, increasing your chances of success. Your research might also reveal what days and times your audience is most active, helping you plan your posting schedule accordingly.

Formulating a Plan

With your research in hand, it's time to build a content plan. A critical aspect of this plan is deciding when and how often you'll publish your videos. The consistency of your posting schedule is crucial for growing your audience. Some common options for scheduling include:

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  Publishing at 8:00 AM on Saturday morning.
• Posting at noon on Saturday.
• Publishing at noon on Sunday.
• Posting in the evening on Sunday.

The key is to determine what works best for your target audience, which might not correlate directly with the day of the week. For instance, you might find that Thursday night videos perform well, or Sunday nights were initially successful but then declined.

The bottom line is, things change, and you need to adapt. Consistency is essential, so choose a posting schedule that suits your audience's preferences and stick with it. Your plan should also outline the types of videos you'll create, and it's essential to start with the basics:

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  Vlog Tours: Showcasing your day-to-day life or experiences in a suburb or city.
• Map Tours: Exploring different locations or places of interest.
• Neighborhood Tours: Focusing on specific neighborhoods or areas.
• Pros and Cons: Evaluating different aspects of a subject.
• List Videos: Counting down top 5, 10, or more items within your niche.

If you target multiple areas, such as different suburbs, diversify your content to cater to each one. For example, if you're targeting Frisco, Plano, and Prosper, consider creating content for each suburb. Prioritize areas with higher search volumes for quicker visibility. You can create videos for Plano first, even if Frisco is your primary focus, to take advantage of the higher search volume.

Film in Advance

Filming in advance is a game-changer. Before you start publishing, strive to have at least a month's worth of content ready. This buffer not only eases the pressure but also ensures you won't miss deadlines due to unforeseen circumstances like family emergencies or health issues.

Your filming schedule should align with your plan. Maybe you can dedicate one day a week to record several videos, or you might prefer recording one video a day. The key is to ensure a consistent flow of content that adheres to your chosen schedule.

Consistency is Key

As the saying goes, "Content is king, and consistency is queen." Once you begin publishing, maintaining consistency is vital. Your posting schedule must be sacrosanct, and publishing a month's worth of content in advance is a great way to ensure this.

If you're unable to maintain a month-long buffer, aim for at least a two to three-week buffer. The reason is that life happens, health issues arise, and business commitments take your time. Filming and scheduling ahead mitigates these disruptions and keeps your channel active.

Invest in Learning

While these steps provide a solid framework, if you're serious about succeeding on YouTube, consider investing in learning from experts or mentors. Comprehensive courses and coaching can significantly accelerate your growth. This investment is in yourself and your business, and it's often a shortcut to success.

Remember that building a successful YouTube channel takes time. Most successful content creators achieve their status through consistent effort and learning from their experiences. The journey can be long, but the rewards are substantial.

In the coming year, YouTube is likely to offer numerous opportunities for growth. It's an excellent time to make a plan, commit to consistency, and take your YouTube channel to the next level. The key to your success lies in your hands.

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