Are Youtube Shorts WORTH IT For Youtube For Real Estate?

If you're a real estate agent and you're tired of cold calling, door-knocking, and spending money on ads, then this is for you. In this post, we will discuss leveraging the power of YouTube for your real estate business and how these strategies earned us over $1 million in GCI our first year in real estate. We are talking about short form content today. This is a video that is generally less than sixty seconds and is shown on platforms like tiktok, instagram, and youtube. But you’re probably wondering “Will this work for my real estate business?” Well, that’s what we will be going over. 

The Challenges with Shorts

Shorts have become a popular form of content on platforms like YouTube and Instagram. However, they can be challenging to navigate and monetize. Many creators have a love-hate relationship with shorts, as they can be unpredictable in terms of engagement and conversion.

The Power of Long-Form Content

While shorts may have their place, long-form content remains the king when it comes to driving engagement and conversion. Creating in-depth, informative videos that answer common questions from clients is a more effective strategy in the real estate industry. By providing valuable content, you can establish yourself as an expert and build trust with your audience.

The Importance of Consistency

Consistency is key when it comes to content creation. By consistently providing valuable videos, you can keep your audience engaged and build a loyal following. It's important to have a plan for your content and stick to it, even if some videos don't perform as well as others.

The Challenges of Going Viral

Many creators strive to create viral content, hoping to reach a wide audience and gain thousands of views. However, going viral can be difficult to predict and replicate. It often requires creating content that appeals to a broad audience and is shareable. In the real estate industry, going viral may not always lead to conversions or business growth. It's important to focus on creating content that resonates with your target audience and provides value.

Shorts as Support for Long-Form Content

While shorts may not always drive significant engagement or conversion on their own, they can serve as a support for long-form content. By creating shorts that highlight key points or questions from your long-form videos, you can attract new viewers and encourage them to watch the full video. Shorts can act as a teaser or a way to capture the attention of potential clients.

Testing and Experimentation

When it comes to content creation, testing and experimentation are crucial. Not every video or short will be a hit, but by trying different approaches and analyzing the results, you can learn what works best for your audience. Don't be afraid to test new ideas and adapt your strategy based on the data.

The Importance of Keywords and SEO

Even in shorts, keywords and SEO play a role in driving visibility and discoverability. By optimizing your short form content with relevant keywords and descriptions, you can increase the chances of attracting viewers who are searching for specific topics.

Creating Shorts from Client Conversations

One effective strategy for creating shorts is to repurpose client conversations. Record your client calls, take notes, and identify common questions or topics that can be turned into short form content. By addressing these questions directly, you can provide valuable information to your audience and establish yourself as a trusted resource.

You Need a Short Form Content Strategy 

Shorts can be a valuable addition to your content strategy, but they should not be the sole focus of your efforts. Long-form content remains the most effective way to engage and convert your audience in the real estate industry. Consistency, testing, and providing valuable information are key to success. By incorporating shorts as support for your long-form content and leveraging the power of keywords and SEO, you can maximize the reach and impact of your videos. If you are interested in partnering with Passive Prospecting to get the most out of your Youtube for real estate channel, make sure you reach out to us so we can help you transform your business!