How to Find Your Unique Voice on Video
If you're a real estate agent looking for new ways to grow your business, you've probably heard about the power of YouTube. In this blog, we will explore how you can leverage YouTube to generate leads and increase your revenue. We will also discuss the importance of finding your unique voice on video and how it can help you stand out from the competition.
Finding Your Content Curator
One key aspect of creating high-quality video content is having a content curator on your team. A content curator is responsible for analyzing your YouTube channel and other online platforms to ensure that all the content is cohesive and optimized for search engines. They can also help with pre- and post-production tasks, such as structuring videos and scheduling uploads.
By having a content curator, you can focus on creating more content and strategically planning your videos. They will also help you analyze your channel's performance and identify opportunities to improve your rankings in different suburbs and neighborhoods.
Creating an SEO Ecosystem
In addition to YouTube, it's essential to optimize your presence on other platforms such as Pinterest, Google Business Profile, and your own website. These platforms, when used together, create an SEO ecosystem that can significantly impact your online visibility.
For example, Pinterest is not only a social media platform but also a search engine. By posting your content on Pinterest and optimizing it with relevant keywords, you can drive traffic to your website and YouTube channel. This integrated approach will help you maintain a strong position in the marketplace and attract potential clients.
Finding Your Voice on Video
When it comes to creating video content, finding your unique voice is crucial. It's natural to feel unsure about how to present yourself or if you'll make sense to your audience. However, with practice and repetition, you can overcome these challenges and develop your own style.
Repetition is key to finding your voice on video. The more you create content and get comfortable in front of the camera, the more natural and authentic you will sound. It's also important to pay attention to your body language, vocal inflections, and gestures to engage your audience effectively.
Don't worry too much about how you look or sound on camera. The way you perceive your voice may be different from how others hear it. Focus on maintaining good posture, making eye contact with the camera, and projecting your voice with confidence.
Improving Your Content
After recording your video content, it's essential to review it to identify areas for improvement. Pay attention to filler words like "um" and "like" and try to eliminate them from your speech. Instead of using filler words, pause and gather your thoughts before continuing.
Another aspect to consider is the length of your videos. While shorts can be an effective way to reach a broader audience, long-form content tends to convert better. Aim for at least 10 minutes for real estate videos to provide in-depth information and establish yourself as an expert in your field.
Finally, don't be afraid to be yourself. Authenticity is key to connecting with your audience and building trust. Don't try to imitate others or force yourself to be someone you're not. Find your own voice and let your personality shine through your videos.
Promoting Your Channel
In addition to creating great content, it's important to promote your YouTube channel to drive more traffic and engagement. While the YouTube algorithm plays a significant role in recommending videos to viewers, there are other ways to promote your channel.
Consider mentioning your channel in your newsletter or emailing your subscribers about new video releases. You can also cross-promote your videos on other social media platforms or collaborate with other creators to expand your reach. Experiment with different strategies to find what works best for your audience.
Passive Prospecting Can Help
Your audience will be able to tell if you are being inauthentic, so make sure you stay true to yourself and give your audience the best information possible. If you are interested in learning more about how youtube can change your real estate business, reach out to us here at the Passive Prospecting Team so we can help you bring in leads while you sleep!
