MULTIPLE 6 FIGURE SUCCESS With YouTube For Real Estate 2023



Realtors face a massively competitive market - and to stay ahead of the competition, it's essential to unlock methods that build your authority and drive engagement. One of the best ways to do that is by leveraging the immense platform of YouTube for real estate prospecting success in 2023.

And with user numbers exceeding 2 billion monthly active users, YouTube offers an incredible opportunity to reach potential clients. In fact, YouTube has become the second largest search engine, with users looking up a variety of topics, including real estate advice, property listings, and market trends.

Real estate agents jumping on the opportunity to build their online presence with YouTube are seeing massive success - all without investing money into online advertising or wasting energy on cold pitches.

One of those success stories is Rochelle Hillier, a Canadian real estate agent who turned her entire career around with a bit of YouTube magic. Rochelle recently sat down with Passive Prospecting’s Levi Lascsak to discuss her journey - and offered a few tips on how agents can take advantage of passive prospecting on YouTube to maximize their potential.

Meet Rochelle Hillier

Rochelle’s success is incredible - but her story isn’t unlike that of many agents. After an earlier career in teaching and dealing poker on the side, Rochelle began to long for something different. Building a family and gaining freedom from her current work, Rochelle took the dive into real estate with her husband's prompting.

After launching her agent career, Rochelle took a similar path to many new agents - cold calling, open houses, and sending out mailers. While she found some success, she quickly realized it wasn't sustainable, leaving her feeling burnt out.

She even tried her hand at some digital advertising, only to find that the ROI was fairly low for quality leads, an expense few new agents can manage early in their careers!

In an effort to turn her career up a notch, Rochelle happened upon the Living in Dallas team and their success on YouTube. She soon found that creating videos on YouTube offered a unique opportunity to build her brand while connecting with clients who are actively searching for an agent.

From Cold Pitches to Warm Leads

With little knowledge of video editing or content creation, Rochelle dove headfirst into the world of YouTube for real estate with her channel “Living in Toronto.”

She began by developing a consistent posting schedule, creating informative and engaging videos that showcased her local expertise, and offered valuable advice to potential clients. By highlighting her sunny personality and regional knowledge, she was able to create videos that were engaging and informative.

Within just a few months, Rochelle's channel began to gain traction - and with it, she saw a significant increase in qualified leads. Today, her channel boasts over 8,000 subscribers, and her original videos continue to grow and expand her reach with clients across the globe.

In her conversation with Levi, Rochelle mentioned a warm lead she received out of the blue thanks to her YouTube videos. A buyer who was considering a move to the area for work found Rochelle while researching the area on YouTube.

Rochelle’s personality and expertise led the buyer to cancel with another agent and pursue Rochelle for their future home - all without Rochelle spending a second on outreach!

Unlike cold pitches and traditional marketing methods, these leads were already interested and invested in her as an agent, making it easier than ever for her to build relationships and close deals.

Thanks to her YouTube strategy, Rochelle was able to:

• Generate multiple 6-figure success without expensive traditional advertising
• Secure her place as a go-to real estate expert in her region
• Drive ad revenue from her YouTube videos without lifting a finger
• Develop a loyal following that continues to grow and provide new leads
• Become a go-to source for other agents looking to expand their network and start their own passive prospecting
• Achieve the work-life balance she desired, allowing her more time to spend with her family

Rochelle is a prime example of how creating engaging, fun, and consistent content can lead to a much higher return on investment than traditional marketing methods. Plus, it allows agents to connect with their target audience more genuinely and authentically.

Tips for Passive Prospecting Success on YouTube

If you're ready to try your hand at passive prospecting with YouTube, here are some tips to help you get started:

1. Identify your target audience and create content tailored to their needs and interests. Rochelle built content that offered service rather than sales, focusing on providing value to viewers through informational videos and local insights.
2. Maintain a consistent posting schedule. Consistency is vital for building an engaged audience and improving your channel's visibility in YouTube search results.
3. Invest time in learning basic video editing and production skills. Although high-quality video content is essential, it doesn't require an expensive setup - a smartphone camera and simple editing software can get you started.
4. Optimize your videos for SEO by using keywords in your titles, tags, and descriptions. This helps your videos become more discoverable to viewers searching for real estate content on YouTube.
5. Build your brand by showcasing your personality, expertise, and passion for real estate. Be genuine, engaging, and relatable to connect with your audience.
6. Engage with your viewers by responding to comments, answering questions, and addressing feedback. This helps build a loyal audience that feels valued and supported.
7. Promote your YouTube channel on other social media platforms, websites, email signatures, and business materials. This helps drive traffic to your channel and increases your reach.
8. Collaborate with other agents, local businesses, and industry experts to create valuable content and expand your network. You never know when a lucrative partnership might emerge!
9. Monitor your channel's performance and adjust your content strategy accordingly. Pay attention to the types and topics of videos that resonate most with your audience, and make new videos accordingly.
10. Stay up-to-date with YouTube's algorithm changes, best practices, and strategies to optimize your channel and generate ad revenue. With compelling thumbnails and captivating titles, you can increase your click-through rate and drive more video views.

By implementing these tips and consistently creating engaging content, you can successfully leverage YouTube as a powerful tool for passive prospecting, generating not only more leads but higher quality leads who are already invested in you and your brand.

Start Your Passive Prospecting Journey Today

Rochelle's 6-figure journey didn’t require an education in video editing or experience as a YouTube influencer. A simple camera, a bit of expertise, and a smile were all she needed to start creating content that still generates warm, high-quality leads today.

If you want to learn how to turn your real estate journey into a passive powerhouse, connect with Passive Prospecting today! Levi and his team have mastered the art of creating engaging content that drives leads and generates sales in the competitive world of real estate.

With personalized coaching, step-by-step guides, and insider tips, you, too, can experience the success that Rochelle and others have achieved through passive prospecting on YouTube.

Don't wait any longer - start reaping the benefits of passive prospecting and transforming your real estate career today! Join our community of successful agents, and let us help you on your journey toward achieving your dreams in the real estate industry.

Visit our website at PassiveProspecting.com for more information on our programs, success stories, and resources to help you get started.