YouTube for Real Estate Agents 2023

Across the country, real estate agents are realizing that one of the most effective ways to reach new prospects and grow their businesses is to leverage YouTube as a marketing platform. 

With more than 1 billion users, YouTube offers an unparalleled opportunity for real estate agents to capture the attention of potential buyers and sellers—all without having to commit significant resources or time.

Jonathan Hernandez, a real estate agent in Temecula, California, has been using YouTube to grow his business for the past two years. In that short time, he's racked up just over 950 subscribers to his Living in Southern California channel. But those numbers hide the incredible reality that he's closed 8 transactions with over 100,000 GCI for his clients since his first video.

Jonathan recently sat down with Levi Lascsak of Passive Prospecting to discuss his journey - and offer tips for real estate agents ready to stop wasting time and money on outdated marketing tactics and start leveraging the power of YouTube.

Meet Jonathan Hernandez

Jonathan Hernandez started his real estate career several years ago. After a career as an active duty US Marine, Jonathan pivoted and decided to try his hand at sales. He knew that he had the personality and drive to succeed in the real estate industry, and initially joined an agency to cut his teeth on sales.

As Jonathan continued to hone his skills and grow in his career, he realized that traditional real estate marketing tactics weren't working for him. He then decided to explore digital marketing options - specifically YouTube - as a way of expanding his reach and generating more leads for himself or his clients.

Jonathan was determined to become successful in the real estate business, but he didn't want to waste money on costly advertising and marketing campaigns or buying leads from Zillow. He published his first video on April 24, 2022, and got his first call on June 26, 2022, from a YouTube lead.

What's astonishing about Jonathan's story is that he began his YouTube marketing journey when the market rates began to climb. 

Yet, while many agents began to see their conversions dwindle, Jonathan continued to see his leads increase. He attributed this to his consistent YouTube presence, which he maintained with regular video uploads and engaging content development tactics.

Even selling in a region of California that is losing population, he is seeing a massive increase in his effectiveness - with his 2022 conversion rate coming in at 17-18% from his YouTube channel alone!

The Power of Personalized (Free) Marketing on YouTube

Jonathan attributes much of his success to the principles underlying the Passive Prospecting methodology: engaging content for organic growth and personalized outreach for targeted leads.

He uses the YouTube algorithm to his advantage by creating content that drives real-time engagement and speaks to potential buyers’ interests. His top videos include helpful video blogs that offer tours of Temecula, "pro and con" videos about moving to the region, and creative content that appeals to a variety of buyers and sellers.

Best of all, Jonathan has had to spend ZERO on advertising to drive leads. That means all of his contacts are coming organically, and he can maximize his lead conversion as well as YouTube ad revenue from his videos!

Real estate agents ready to ditch old-school marketing strategies and build an online presence should take a page from Jonathan's book. By creating content that resonates with people looking to purchase or rent homes in the area, Jonathan has tapped into a lucrative market and built a successful business. He is proof of how effective video can be in real estate marketing.

Jonathan's Tips for Passive Prospecting on YouTube

In his conversation with Levi, Jonathan offered some tips and insights from his own journey for those who may be interested in using the Passive Prospecting system in their own agency:

Tip 1: Start Today

Jonathan wishes that he had started sooner - as the more time passes, the more views your content will receive. The myth that you have to have the perfect setup or editing equipment to make a great video isn’t true - all you need is your phone and an interesting story to tell. While yesterday was the best time to start your YouTube channel, today is the next best time!

Tip 2: Be Yourself

Jonathan thought that he didn't have much to offer on video. But he soon found out that simply filming and uploading was simple, easy, and not that scary. He soon realized that his story, and the way he told it, was actually quite compelling - and opened up a lot of opportunities for him.

Tip 3: Trust the Process

When it comes to the Passive Prospecting method, Jonathan encourages realtors to not reinvent the wheel. His success is due to the same reasons that many others have grown - they stuck to the system and let organic growth drive their channels. 

Rather than try to bring in "junk views" with social media-based promotion, Jonathan's focus has been to create an engaged audience that is interested in his content and will follow through with a contact.

Tip 4: Don't Fear the Bigger Channels

When you research other channels on YouTube, it's easy to feel intimidated by the sheer size. But Jonathan reminds us that everyone has a lot of opportunities, and nobody owns the platform. Though his channel is currently much smaller than others in the space, his success rate and the amount he's converted is unmatched.

Tip 5: Be Consistent

It took Jonathan around six months (in a tough market) to truly see his results begin to grow. His advice is to play the long game: don't give up if you don't see results right away, and above all else, stay consistent!

Do You Want to Start Generating Leads Faster?

Jonathan's story is unique - but not impossible to emulate. In fact, with the skills and techniques in the Passive Prospecting program, any real estate business can use Jonathan's approach to start growing their leads faster and more reliably.

If you're looking to find out how to replicate his success, check out the Passive Prospecting program now! It has all the tools and tips you need to see real results in your real estate business. From relearning the psychology behind sales to creating an unmatched YouTube presence, Passive Prospecting will help you create a well-rounded and comprehensive approach to generating leads.

And with its easy-to-follow mastermind structure, you'll find it much easier to stay organized and track your progress along the way. Now is the perfect time to generate leads and watch your business grow! Get started today and take advantage of all the benefits of Passive Prospecting.