Increase Your CONTENT VOLUME for Youtube for Real Estate

Creating content for multiple platforms can be time-consuming and overwhelming. However, it's important to understand that you don't always need to produce new content for each platform. Repurposing your existing content can help you reach a wider audience without spending additional time or resources. By repurposing your videos, you can easily get onto other platforms and increase your content volume.

How to Repurpose Content

Repurposing content involves taking your existing videos and finding creative ways to reuse them. One strategy is to cut your videos into shorter clips or "shorts". These shorter clips can then be uploaded to platforms like YouTube shorts, Instagram Reels, and TikTok. By repurposing your content in this way, you can reach a different audience on each platform. 

Another approach is to create multiple videos on a single topic or in a specific area. For example, you can film different price point tours in the same neighborhood. By recording three different hooks for each video, you can turn one video into three different videos. This allows you to increase your content volume quickly and efficiently.

The Benefits of Long-Form Content

The power of repurposing also highlights just how important your long-form content is. Long-form content provides you with more material to work with when repurposing. It allows you to break down your content into shorter clips, making it easier to create shorts for various platforms. When creating long-form content, consider framing and positioning yourself in a way that makes it easier to repurpose. 

For example, instead of filming just your face, try including your elbows up in the frame. This not only allows for better cropping and editing but also enhances your connection with the audience through hand gestures and body language.

Using AI Tools to Streamline the Process

To facilitate the repurposing process, you can utilize AI tools that automatically break down your long-form content into shorter clips. Tools like Opus Clip can help you generate short-form content by identifying starting and ending points within your videos. These tools also offer features like automatic captions and suggested titles, making it easier to create engaging content for different platforms.

Tips for Recording Efficiently

To maximize your content creation efforts, it's essential to be efficient with your recording sessions. So, if you're out showing homes all day, try to allocate some time before or after the appointments to record videos in the neighborhood. By planning ahead and utilizing your surroundings, you can create multiple videos in a single session. Additionally, consider scheduling open houses strategically. If the open house is slow, take the opportunity to create short-form content within the property. Point out the highlights of each room or share tips and insights that potential buyers would find valuable. Just remember to be respectful and obtain permission from the property owner if necessary.

The Passive Prospecting Method in Action

Increasing your content volume doesn't necessarily mean creating more content from scratch. By repurposing your existing videos, strategically planning your recording sessions, and utilizing AI tools, you can efficiently and effectively increase your content output. Whether it's through creating shorts, filming multiple videos on a single topic, or repurposing long-form content, you have the power to reach a wider audience and maximize your content creation efforts. Reach out to us here at the Passive Prospecting team so we can help you formulate a plan to take your business to Youtube!