Create BETTER THUMBNAILS For Youtube for Real Estate

I want to talk about thumbnails. You know, the picture that you click on when scrolling on youtube. If you have been watching Youtube for a while then you’ll have noticed something. Thumbnails have gotten better and better. That’s because creators have started to understand what makes someone click on their video. It has almost become a science. So, today, I want to talk a little about the science behind the thumbnail and what separates a good one from a great one. 

The Importance of Thumbnails

Thumbnails play a crucial role in catching the attention of viewers on YouTube. Research shows that the human eye can process an image in less than 7/10 of a second. When users log in to YouTube, thumbnails are usually the first thing they see. It's important to create compelling thumbnails that tell a story and entice viewers to click on your videos.

When designing thumbnails, there are a few key factors to consider. First, you want to ensure that your thumbnail is visually appealing and stands out amongst the competition. Bright colors and high contrast can help grab attention. Additionally, using your face in the thumbnail can help with branding and recognition. Position your face on the right side of the thumbnail, as it will be more visible alongside the timer display. Lastly, keep the wording on your thumbnail concise, ideally three words or less, to avoid clutter and confusion.

Testing and Optimization

A/B testing is a powerful tool to optimize your thumbnails. Platforms like TubeBuddy offer A/B testing functionality, allowing you to switch between two thumbnail variations to determine which one performs better. It's important to test different elements such as colors, fonts, and imagery to find the winning combination that resonates with your audience. Don't be afraid to challenge your assumptions and be open to trying new approaches.

When it comes to colors, saturation can make a big impact. Enhancing the colors in your thumbnail can make them more vibrant and eye-catching. Consider using contrasting colors to make your text stand out and ensure legibility, even on smaller screens. Opposite colors on the color wheel can provide a good starting point for color combinations.

Building a Consistent Brand

Consistency is key when it comes to branding. Having a consistent style and theme across your thumbnails helps viewers recognize and identify your content. It's important to create a cohesive look and feel that aligns with your personal brand. Choose fonts and imagery that reflect your brand's personality and values. By consistently delivering high-quality and visually appealing thumbnails, you can establish trust and loyalty with your audience.

Results and Success Stories

Implementing these thumbnail strategies has led to significant success for many real estate agents. By optimizing their thumbnails, they have seen improvements in click-through rates and engagement on their videos. One agent reported a 700% difference in clicks simply by testing different variations of their thumbnails. Another agent shared that using screenshots from their videos as thumbnails resulted in higher click-through rates compared to posed images.

Thumbnails have the power to attract potential clients and differentiate your channel from competitors. By investing time and effort into creating compelling thumbnails, you can increase your chances of being discovered by viewers who are actively looking to buy or sell a home. Remember, every view counts, and thumbnails are your first opportunity to capture attention and stand out in a crowded market.

Passive Prospecting Can Help With Your Thumbnails 

The next time you are scrolling through Youtube or Netflix, take a look at each thumbnail. Notice what they all have in common and notice what sets them apart. You’ll learn a lot. Don't underestimate the power of thumbnails in driving engagement and generating leads. Start experimenting with different variations and see what works best for your audience. If you want to learn more about how you can leverage youtube for your real estate business, make sure to contact Passive Prospecting so we can help you build out your channel and start getting more leads.