Seasonal vs Evergreen Content: Why You Should Lean On Long-Lasting Content

When creating content designed to catch the eye and hook viewers, the type of content you produce is essential. After all, if you want to engage people and connect them to your brand, one of the best ways to do so is by creating content that lasts.

The debate between seasonal and evergreen content has been going on for years in the marketing world, and it's essential to understand the nuances of each type. Both types offer unique benefits, but when it comes to creating content that will have a lasting impact and be beneficial for your business in the long run, leaning on evergreen content is the way to go.

To help prove our point - and show just how powerful a robust evergreen content strategy can be -let's break down both and see how they compare.

What Is Seasonal Content?

As its name implies, seasonal content tends to focus on current affairs or trends that are popular within a short timeframe. 

This type of content can help you stay relevant, but it also has drawbacks. Seasonal content often has a limited shelf-life and is quickly forgotten once the season passes, leaving your brand without any long-term benefits. Plus, it can be time-consuming and costly since you have to continuously adjust your content to match current trends and topics.

For instance, a couple of years ago, Texas experienced a once-in-a-lifetime snowstorm that crushed the state's electrical. It was one of those moments when Texans had to dig deep and pull together as a community. If you were writing about this event, creating timely content in articles, blogs, or videos would make sense. However, once the storm had passed, so too did the relevance of that content.

Seasonal content has its place in content marketing, as capturing the wind of the moment can be very beneficial in certain situations, but it's important to remember that these types of posts have a limited lifespan. 

But if your brand is constantly churning out seasonal content, you'll likely find yourself playing catch-up and reworking older posts just to stay relevant.

What Is Evergreen Content?

On the other hand, evergreen content is designed to provide readers with valuable information that will remain relevant for an extended period. 

This type of content doesn't focus on any specific event or trend but instead provides readers with timeless and useful information that can be used for years to come.

Evergreen content is a great way to establish your brand as an authority on the subject and build trust with your audience over time. It also allows you to create content more quickly and efficiently since you don't have to constantly adjust your content to keep up with the times. Furthermore, evergreen content can help you create more organic and long-term traffic to benefit your business in the long run.

Take our previous example of a snowstorm article. Instead of focusing on the storm itself, we went outside and filmed a video answering the commonly-asked question, "Does it ever snow in Texas?" 

The frozen wasteland of the Texas landscape made for a compelling visual, and by creating evergreen content about this topic, we were able to provide viewers with useful information that will remain relevant for years to come.

The Benefits of Evergreen Content

When it comes down to it, leaning on evergreen content is beneficial in many ways. And when combined with the power of YouTube, you can generate interest and engagement even years after the content was originally posted.

Benefit 1: Increased Engagement

Evergreen content can help you create more organic and long-term traffic compared to seasonal content, which often has a limited shelf life. 

Remember that the best-performing content for lead generation and brand authority is that which meets the viewer's needs. If they are on the hunt for info on a specific topic, it's likely that they will think of your brand as the go-to source for quality content.

Benefit 2: It's SEO Friendly

Evergreen content can also help you rank higher in search engine results since it's more likely to be relevant for a longer period of time. This means your content will remain discoverable and visible even months or years after it was first posted.

For example, searches for a one-off event like the Texas snowstorm would likely fade from relevance after a short time. But evergreen content on topics such as "how to winterize your home" will remain relevant for many years, making it easier for your post to continue appearing higher up in search engine results.

Benefit 3: Save Time And Money

Since evergreen content remains relevant for an extended period of time, you don't have to constantly create seasonal content just to stay. This can save you time and energy in the production process and allows you to focus on creating quality posts that will remain valuable for a long time.

Plus, by taking advantage of YouTube's powerful lead-generating potential, you can create and repurpose evergreen content to capture new viewers over time and generate more leads for your business.

Benefit 4: It's Easier To Make

Here's the real secret of evergreen content: it's much easier to make than seasonal content! Rather than having to spend a bunch of time and resources to keep up with the latest trends, evergreen content allows you to create information that can be used for many years to come. You can bet that if one person is looking for information on a broad subject, there are plenty of other people out there searching for the same thing.

For example, we create tons of videos focused on "The Pros & Cons of _____, Texas" in which we provide a comprehensive overview of the various benefits and drawbacks of different Texas cities. This type of content is timeless and provides viewers with valuable information that will remain relevant for many years to come.

But Isn't SEO Important?

When we preach the gospel of evergreen content, we often hear the same question: "What about SEO?" We get it, SEO is important. But when you have evergreen content in your back pocket, you're more likely to appear higher up in search engine results because it won't go out of style anytime soon.

If you want to ensure that your SEO is still strong, keep up your titles and descriptions. That way, your content will remain searchable and easy to find, even if the algorithms change over time. Remember the basics of search algorithms; you'll keep even the most generic evergreen content up-to-date.

The Bottom Line

When it comes down to it, remember that your goal is to create quality content that helps potential customers solve problems, provide valuable information, and engage with your brand. The rest is just icing on the cake. As viewers start to interact with your content, you'll find that they'll be more likely to come back for more and stay engaged with your business for the long term.

So, if you want to save time and energy while creating quality content, consider leaning on evergreen content! You'll be thankful when that content starts working for you - and your business - in the long run.