I changed my YouTube content… and my real estate business EXPLODED

In 2025, I made one big shift: I treated content like the #1 asset in my business.

Here’s what happened:

• 📈 2M views (+31% YoY)
• 👥 14K+ new subscribers
• 💰 $30M+ in production
• 💵 $482K take-home
• 🔥 $16M already under contract to start 2026

All from changing the type of videos we made.

What We Changed 🎥

We moved away from just model home tours and new construction walk-throughs (which everyone now does) and focused on high-value, informational content.

Instead of “Look at this house,” we answered:

• Should you move to Dallas, TX?
• Is Frisco, TX still booming?
• Is Prosper, TX overpriced?
• What’s happening in McKinney, TX or Celina, TX?

We also:

• 📅 Went back to 2 videos per week
• 🚗 Switched from walking tours to driving tours
• 🎯 Focused on searchable, city-specific topics (AEO + GEO)
• 📊 Improved thumbnails (5%+ CTR goal).

The 60–Day Rule ⏳

We made the shift in May.
The breakout happened in July.

Real estate and YouTube both reward consistency — but with delayed results.

Final Takeaway 💡

If you’re building in the
DFW Metroplex:

• Create value-driven content
• Post consistently
• Study outside your niche
• Expect delayed momentum

I didn’t open doors.
I made videos.

And those videos built a $30M pipeline. 🚀