These video topics get real estate leads during the Winter

🎥 Winter Video Ideas for Real Estate Agents (With SEO Resources) ❄️

Grass is dead, trees are bare, and it’s freezing outside… but winter is actually one of the BEST seasons to grow your business on YouTube

Here’s what you should film 👇

🚗 1. Driving Tours (Stay Warm + Easy Content)

Instead of walking neighborhoods, film from your car.

Mount your phone, record the road + yourself, and talk through the area like a client is riding with you.

You can research talking points beforehand using:

• Local home prices on Zillow → https://www.zillow.com/
• Neighborhood trends on Redfin → https://www.redfin.com/
• School ratings on GreatSchools → https://www.greatschools.org/
• Property demand stats on Realtor → https://www.realtor.com/research/

Snowy streets? Even better. Relocation buyers LOVE seeing real winter conditions.

🏢 2. Office Videos (HIGH-SEARCH Winter Content)

Winter is when people sit indoors researching moves.

This is when informational videos dominate search.

Use keyword research tools before filming:

• Google Trends → https://trends.google.com/
• AnswerThePublic → https://answerthepublic.com/
• Keyword planner inside Google Ads → https://ads.google.com/home/tools/keyword-planner/

Best winter office topics:

✅ Pros & Cons of Living in Your City 2026
✅ Cost of Living Breakdown
✅ Moving to [City] Guide
✅ Best Areas for Families
✅ Market Forecast

These videos rank for YEARS.

🔄 3. Update Your Evergreen Videos (Huge SEO Boost)

January–February is perfect to refresh your highest-traffic videos.

Check your analytics inside YouTube Studio:
https://studio.youtube.com/

Update:

• pricing stats
• population growth
• mortgage trends from FRED → https://fred.stlouisfed.org/series/MORTGAGE30US
• relocation numbers from Census → https://www.census.gov/topics/population/migration.html

Same video structure → fresh data → new rankings.

✂️ 4. Make Editing Work for You (Winter Advantage)

If you can’t film outdoors, upgrade visuals instead.

Free tools:

• Canva for graphics → https://www.canva.com/
• CapCut video editor → https://www.capcut.com/
• Pexels free B-roll → https://www.pexels.com/videos/
• Pixabay clips → https://pixabay.com/videos/

Winter videos don’t need movement — strong visuals + overlays keep retention high.

💡 The Truth Most Agents Miss

Bad weather is NOT a content excuse.

Winter is when serious buyers start researching — meaning your videos filmed now can generate inbound clients months later.

Agents who stay consistent on YouTube during winter usually dominate spring closings.